Marketing

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Lumen Learning

CC BY-NC-SA 4.0 · 15 chapters

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OpenStax — Principles of Marketing

CC BY-NC-SA 4.0 · 19 chapters

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  • Module 1 What is Marketing?
  • Module 2 Marketing Function
  • Module 3 Segmentation and Targeting
  • Module 4 Marketing Strategy
  • Module 5 Ethics and Social Responsibility
  • Module 6 Marketing Information and Research
  • Module 7 Consumer Behavior
  • Module 8 Positioning
  • Module 9 Branding
  • Module 10 Product Marketing
  • Module 11 Pricing Strategies
  • Module 12 Place: Distribution Channels
  • Module 13 Promotion: Integrated Marketing Communication (IMC)
  • Module 14 Marketing Globally
  • Module 15 Marketing Plan