Marketing Plan

Marketing — Module 15 of 15

Free Textbook Source

Lumen Learning

CC BY-NC-SA 4.0 · 15 chapters

Read Free Textbook →

Free Textbook Source

OpenStax — Principles of Marketing

CC BY-NC-SA 4.0 · 19 chapters

Read Free Textbook →

What This Module Covers

  • Why the Marketing Plan Exists
  • How the Marketing Plan is Used
  • Key Terms Quick Reference
  • Test Prep Summary